Nokia has been chatting up its plans to a big, big push back into the U.S. market for a long time now. They even named the plan "Operation Rolling Thunder", likely as a metaphor to literally bombarding America with marketing. Unfortunately so far it's been hot air and hypothetical...until now.

With yesterday's Times Square event (which is to be available online within the hour), Nokia and AT&T have kicked off their marketing campaigns and the ads are fittingly big. Just below you can see the first Nokia ad, titled "It's Over". that will likely introduce the Smartphone Beta Test concept to viewers. The ad features a massive worldwide celebration that users will no longer have to suffer with their 'test' phones like they had to for the past five years. That would mean the beta test has lasted since 2007, or in other words since the original release of the iPhone (subtle burn!).


Link for mobile viewing

After the break there are two more commercials to be seen. A second Nokia ad called "Windows" seems to be more of the ads to expect following the launch and follows a girl who's insensitive towards her friends because her test phone never kept her up to date. The second is AT&T's commercial that plays out a typical encounter when an onlooker lays eyes on the Nokia Lumia 900; it also features the carrier's own tagline of "beautifully different".  We have to say we're digging this two-pronged attack, with Nokia being the tongue-in-cheek humor approach while AT&T does the mass market ooh-that's-a-pretty-phone technique. Let's hope the combination of both will result in some high sales.

Thanks for the tip, anonymous!


Link for mobile viewing


Link for mobile viewing