Thursday, July 19, 2012


Today marked the official release of Nokia's Q2 2012 financial results, and to little surprise the company had another rough quarter. What makes this segment of the year a little different though was the highlight of a flagship handset launch, the Lumia 900.

Lumia sales have grown steadly, and Q2 was their best time yet for handsets sold. Nokia reported that an estimated 4 million Lumias found their way into the hands of eager customers between April and June. Adding together this stat with the data from Q4 2011 and the first quarter of this year, there's about 7 million Lumias in the wild. Nokia also gave us insight into how their North American sales have fared, with roughly 600,000 units sold stateside. That's nearly double the poor and inaccurate early guesses, but it's still a very tepid number considering the big marketing campaign that accompanied the Lumia 900's launch.

However, it wasn't such good news all around as the company is still facing a rough transition. Nokia reported an operating loss of about $1 billion (€826 million). In a brighter bit of news though, net sales actually increased quarter to quarter from €7.4 billion to €7.5 billion.

So the bleeding continues, but there's hope for Nokia ahead. CEO Stephen Elop had the following positive attitude in his prepared statement:

"We shipped four million Lumia Smartphones in Q2, and we plan to provide updates to current Lumia products over time, well beyond the launch of Windows Phone 8. We believe the Windows Phone 8 launch will be an important catalyst for Lumia."

Source: Nokia

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