Wednesday, September 5, 2012


As we reported on earlier today, Nokia screwed up big time, misleading viewers with a promotional video meant to display the Lumia 920's new optical image stabilization but in reality was filmed with a production-quality camera. While the original video remains online, Nokia has already said it plans to add a disclaimer to clarify that the video was simulated.

However, there was a lot of criticism towards Nokia for this admittedly shady tactic and the company has taken that in stride by taking to Nokia Conversations to issue an official apology. Here is how company representative Heidi Lemmetyinen explained the lapse in judgement:

In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.

Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

It is of course a concern now that the Lumia 920 may not live up to that video's claims, but Nokia has addressed that too. The company has uploaded a new video to their YouTube account showing a real side-by-side comparison between the Lumia 920 and the Samsung Galaxy S III which was also played during their press event this morning.

For now, we are going to have take Nokia's word and believe that this is in fact the first video sample from the 8.7-megapixel PureView camera found in the Lumia 920. Hopefully the company will remain transparent and quick to react as the pressure to release new phones weighs down on them in the next several weeks.

[Thanks, anonymous!]

Source: Nokia Conversations

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