Wednesday, September 5, 2012

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Since this is an election year, we think it's appropriate to say Nokia just made what pundits lovingly call a flub. Remember that PureView demonstration video we showed you earlier today, which we called "mind-blowing". That would be true, if the video were genuine in its claims.

First spotted by The Verge, it appears as though Nokia's cameramen didn't account for reflections to reveal their work. Yes, cameramen, because the video was not actually filmed by a Lumia 920. You can see in the image above that there is a reflection from a trailer in the backgroudn near the end of the first scene, which shows a white van filming the girl with a light source and a production-value camera. The Verge has done the analysis work to show proof that the video was indeed staged, which you can watch below (Flash-only).


This is certainly an embarrassing gaffe, to which Nokia has owned up to. The company has updated a recent post on the Nokia Conversations blog clarifying that the video "was not shot using the Lumia 920". Nokia has also told The Verge that it has plans to disclaim that the images were simulated or change the video in some way to make it appear less deceiving.

Fortunately for Nokia, this wasn't a national television commercial and to their credit the clip never stated the video was filmed on the new handset. However, it does leave an unwelcomed chip off the shoulder of their reputation on a day that was supposed to be their triumphant comeback. Now the company has even more to prove with their Nokia Lumia 920.

Update: Nokia has since come out with an official apology and released a genuine clip displaying the optical image stabilization compared to a competing smartphone.

Source: The Verge, Nokia Conversations

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