Windows Phone 8 is nearly upon us, yet the question we have heard most lately doesn't seem too interested: "Is that it?" It's hard not to feel as if Microsoft has really dragged out the anticipation period. Just think about it: we first learned about Windows Phone 8 in June, the leaked SDK came out in July, Samsung showed off the Ativ S in late August, Nokia announced their new Lumias on September 5th, and HTC is still fresh in people's minds after their event on the 19th. So far, we have been waiting for Windows Phone 8 for nearly four months, and with devices not expected to ship until early November there is going to be an extra month tacked on.
The line we continue to hear over and over again is that Microsoft has "a lot more to show" about Windows Phone 8. Your guess is as good as ours...or Daniel Rubino's, who has just published an interesting editorial piece to WPCentral that discusses just what is going on:
Microsoft has already done a tremendous amount with Windows Phone 8—new kernel, multi-core support, new display resolutions, NFC, Wallet, increased multitasking, family features, native support for gaming, new Tile options…it makes us wonder, what else could they have up their sleeve?
Not so much in that we expect more but rather we just don’t know what would fit the bill.
The piece goes on to talk about how Microsoft has impressed before with the Mango update's 500+ new features, and that this long period of hype-building is designed to keep Windows Phone in the news cycle. At this point, there is a very real possibility that we won't know anything more about Windows Phone 8 until a week or two before phones are officially released globally.
How do you feel about Microsoft's secrecy? Is it the right move to catch the competition off guard, or is it just giving Apple and Google a head start before the holidays?