Thursday, October 11, 2012
Posted by Saad Hashmi at 1:12 PM —
Windows Phone 8 is almost here, but today is still Windows Phone 7.5's time to shine and so the scrutiny upon Nokia's current Lumia devices will continue. Earlier today, the company circled next Thursday, October 18th, on its calendar as the release day of its Q3 2012 results.
Last quarter, Nokia revealed it had sold 4 million Windows Phones in the three-month block and that there had been a total of 7 million Lumias sold since December 2011. Of course, Q2 saw the launch of the Lumia 900 and the Lumia 610 which both attacked the high- and low-ends of the market. In other words, people expected Nokia to have some decent sales numbers to share.
But with the third quarter, the results are a little less predictable. No new devices were released during the period technically. However, Nokia did try to rekindle some interest in the Lumia 900 stateside with the $49.99 price drop and the release of a pink-colored version of the AT&T flagship. Plus, Nokia really has not stopped promoting their Lumias and the company did say they don't plan to stop until their new devices are on the market.
Sales of Lumia devices are not the only thing to dictate their performance either, since we know Nokia's Locations division has recently grabbed contracts from Amazon and Oracle for mapping services. Plus there was the acquisition of Scalado, which should be included in this report. And who could forget Series 40? The Asha range of devices are surprisingly popular and a new batch was announced a few months back. So clearly the company has other things going for it, but analysts tend to focus on the sales of their flagship products which are the Lumia devices.
Now is the time to place your bets, people. Our guess: Nokia sold another 4 million, the same as last quarter and the total now being 11 million. How many Lumias do you think Nokia might have sold during Q3 2012?