In recent months, Microsoft has been increasingly aggressive advertising all of their products. Obviously with Windows 8 and the Surface tablets ahead of them, the company might be gearing up for its biggest marketing push yet. But a quiet success so far has been the Bing It On Challenge, the results of which were revealed last week to a stunning 2:1 rate of people choosing Bing over Google in a blind search comparison.
Now it appears Bing has stepped into the commercial spotlight. Recently while watching some television, we were surprised to see an advertisement for the Bing It On Challenge. So we hunted down the video, and it has been on Bing's official YouTube channel for about a week now. This is a longer version than what we saw televised, and it puts contestants up for some serious stakes.
Check out the full clip after the break, and before you say it: yes, this is identical to Smoked by Windows Phone. Deal with it.
Watch on YouTube