Nokia announced that its first Windows Phone 8 devices, the Lumia 920 and Lumia 820, would go on sale in Europe this weekend. You know what that means? It's time to advertise their brains out.

Nokia UK has published their first two television commercials online, and it deviates from their previous strategy a bit. Where previous ads showed off the individual features of the Lumia against vibrant computer-generate backgrounds, these ads put a big emphasis on people. Each begins with the question "Why do you like the Lumia?" and various people simply talk about various features of the phone. Also unlike other ads, these two end with the iconic Nokia Tune playing in the background.

Check out the second commercial after the jump.

Via: WP7 Connect