Today at Nokia's keynote event at MWC 2013, the company announced on behalf of Microsoft that the Windows Phone Store catalog is now home to over 130,000 apps. Microsoft itself has now expanded upon that statistic with a new post to the Windows Phone Developer Blog detailing the incredible growth the Store has seen since Windows Phone 8's consumer launch — including one big milestone that should pique the interest of on-the-fence developers.
Since the launch of new Windows Phone 8 hardware, the strength of the Store has surged and Todd Brix writes that developers are seeing "sustained growth" as the launch hype wears off. Evaluating its first 90 days of Windows Phone 8 sales, the Store has made huge leaps in activity that Microsoft says are the highest it has ever been. Here are some of the noteworthy stats to support that claim
- 75% increase in app downloads
- 91% increase in paid app revenue
- 1 billion Store transactions (i.e. downloads)
- Higher levels of app engagement
- Increase to 55 app downloads per user (average)
- 40,000 new registered developers
- 15,000 Windows Phone 8 compatible apps
- 500,000 downloads of the Windows Phone 8.0 SDK (since October 30, 2012)
Those are mighty impressive and coupled with the fact that Windows Phone apps have been download 1 billion times shows that there's still plenty of fight left in the platform. In celebration of these praiseworthy milestones, Microsoft is throwing out some special promotional offers to developers.
Registered developers can claim 25 GB of free cloud storage from Box (instead of the typical 5 GB) and a free Enterprise Seat for access to Box's developer APIs. There's also an offer from cloud mobile app backend Buddy for six months of free service with up to 1 million API calls per months. Finally there's a free six-month trial of ExitGames' Photon Cloud, which enables developers to setup crossplatform multiplayer in Windows Phone and Windows RT games. To register for these offers, you will need to find the unique promo code which will be sent in today's Windows Phone Developer Newsletter in your email.
Oh, and there's one more thing too: an official Dev Center app! Developers finally have an easy way to check their apps' downloads, user reviews, crash trends, payments, and more on their Windows Phone. The app is considered a Preview release so don't be surprised if there's a few hiccups. Download the Dev Center app by clicking on the link or scanning the QR code below.
by Microsoft Corporation